In Wonderland is deeply inspired by Lewis Carroll's Alice's Adventures in Wonderland, a classic tale about a child's struggle to make sense of the adult world. Like Alice venturing into an unknown place like Wonderland, our protagonist navigates an unfamiliar country, the United States, and struggles to make sense of her life as a new immigrant.
When Nina, a resilient, and tenacious 8-year-old Mexican girl is granted asylum in the U.S. and forced to stay in the custody of her estranged aunt, Carmen, she rejects her new family and escapes inside the fantasy world of her book, Alice's Adventures in Wonderland.
As her imagination brings to life a magical rabbit hole, she follows it down in hopes of reuniting with her father on the other side. Will Nina come to terms with the truth of her past and finally embrace the adventure of a new home?
On the morning of her naturalization test, Itzel, a 25-year old Mexican indigenous woman starts to grow a foreign substance in her mouth, leaving her grasping for her words and reality.
LENGUA takes place, present day, in a low-income Latinx neighborhood, someplace in San Fernando Valley.
With elements of magical realism, this dream-logic, meditative, and surreal drama will give us an insight into the anxiety and melancholia that exists among immigrants working to survive in the United States.
As her citizenship interview approaches, Itzel must find a way to UNTANGLE the ROOT that is twisting inside of her — before she is left completely incomprehensible.
LENGUA explores the unspoken pressures of cultural assimilation and the repressed feelings surrounding the immigrant identity.
It poses the question: “At what length does one go to strip their identity in hopes of becoming "more American”?
The Secret That Lives in Darkness is a ghost story that reflects the grievances and misfortunes that many immigrants carry with them, ones that they must keep in darkness. Most secrets live in the mundane moments, between the lines, and in the shadows.
I wanted to take this theme and write about a Mexican woman who drags something with her as she finds refuge in the United States, to explore how heavy and haunting the past could feel, especially for an immigrant who is running from it.
As stories and characters like these continue to go underrepresented, we must do our duty as privileged Latinos to share them with the world. As a filmmaker, I wanted to attempt at sharing a refugee's pain through a simple ghost story.
Where Do You Go? is a look at the Freudian influences of our childhoods on our relationships told as an expedition through a dream world fraught with ghosts and terrifying manifestations of the emotional wounds left by our parents.
As a child of divorce, I was always in the middle of heated arguments, sometimes eavesdropping behind a door, and it was a terrifying feeling. I wanted to share with people, a strange place where these arguments would live, how they could manifest and destroy things around them.
Rollcrew Media travelled to Hudson Valley, NY to capture the essence of Live Grey’s retreat. The two-day event consisted of capturing interviews and b-roll with HR professionals and keynote speakers who advocate for humanity in the workplace. Andrea McCracken served as Director, Cinematographer, and Editor for the project.
Andrea McCracken served as writer, director, and editor in this promo she worked on with Virago Films. Activ Intimates, a Phoenix-based lingerie designer, was looking to have a 2-minute commercial produced for their Phoenix Fashion Week showcase.
Davidson Belluso, a Phoenix-based advertising agency, hire Rollcrew Media to deliver a 30-second TV spot for their “I HAVE THE POWER” on-going campaign with the Arizona Department of Gaming. Andrea McCracken served as Producer, Cinematographer and Editor.
No Errors was a client who wanted various lifestyle videos using his products and capturing the passion behind those who use them. Andrea McCracken served as Cinematographer for this project.
Rollcrew travelled to Manhattan, New York and captured a two-day hackathon where developers, marketers, and entrepreneurs came together to develop programs that worked in sync with Canon’s already existing software. Andrea served as Director, Cinematographer, and Editor for the project.
Rollcrew travelled to Austin, Texas for SXSW 2018. We captured a donut-filled launch event and after party with Shaggy and NYC-based Startup, Suzy. A consumer intelligence platform that helps organizations make better, more informed decisions. Andrea McCracken served as Director, Cinematographer, and Editor for this project.
MultiTable has engineered the revolutionary height adjustable desks and accessories that continue to redefine how today’s workers live and achieve their goals. This client requested a few short promos to highlight the slickness features of their products. Andrea McCracken served as Director, Cinematographer, and Editor for this project.
ZipSit gives parents the ability to control all three phases of the sitting process: finding, booking and paying. They wanted us to capture the story behind how the app came to fruition, through interviews and b-roll illustrating the day in the lives of their three founders. Andrea McCracken served as Director, Cinematographer, and Editor for this project.
Employers Pro Advantage is a staffing solutions agency in New Mexico who requested a landing page video, with interviews and b-roll of staff and those who they have serviced. Andrea McCracken served as Director, Cinematographer, and Editor on this project.
First Arizona Title is a title agency in Scottsdale Arizona, who requested a landing page video highlighting former employees as well as the training classes they provide. Andrea McCracken served as Director, Cinematographer, and Editor on this project.
Training Standards International is the premier experiential learning company that specializes in training all levels of the workforce to improve their culture and happiness along with it. RK Springfield, their CEO & Co-Founder, wanted to capture one of his methodologies on camera. He didn’t want a typical “talking head” styled video, so Rollcrew thought out-of-the-box, inspired by Comedy Central’s Drunk History. Andrea McCracken served as Director, Cinematographer, and Editor on this project.
Celerion is a leader in early clinical research, delivering Applied Translational Medicine all around the world. They requested a recruiting video showcasing their proud and one-of-kind staff and scientists. Rollcrew filmed interviews and b-roll at their research facilities in Arizona and Nebraska. Andrea McCracken served as Director, Cinematographer, and Editor on this project.
ASU Film Spark is an unprecedented program at the intersection of the entertainment industry and academia and supporting Arizona State University students and alum, as a career accelerator, an innovation hub, and a Southern California Outreach Arm. They were in need of an editor who could put together various ASU Alum stories about their advice and careers in the film industry. Andrea McCracken served as editor and colorist.
Savage Universal is a worldwide leader in backgrounds and photographic products since 1937. Rollcrew produced a few product videos showcasing their innovative features and equipment. Andrea McCracken served as Director and Cinematographer.
The Scottsdale Artists’ School hosted their annual fundraiser, Beaux Arts. They wanted a recap of their event, capturing the vibrance and liveliness of their art showcases and participants. Andrea McCracken served as Director, Cinematographer, and Editor for this project.
Fire & Ice Diamonds wanted to capture a love story that paralleled their “Fire & Ice” brand. Polar opposites, yet one of a kind. Andrea McCracken was Director, Cinematographer, and Editor on this project.
Phoenix Startup Week is all about connecting, cultivating, and celebrating the Phoenix entrepreneurial community. They were in need of social media teasers that included a few of their keynote speakers to advertise their event in 2017. Andrea McCracken served as Director, Writer, Cinematographer, and Editor.
